Erica contacted me about a year ago with the idea that she wanted to take over the hair industry. Of course, I was ALL for it.

Together we built her brand to feel airy, light and relatable. 

My favourite element is how we incorporated her signature scribble (that she writes on all of her call sheets) which was made into a completely unique logo.

about the project:

brand identity + website design

Erica Croft Design

"Love. Love. Love.

I love the look and easy, breezy feeling Jacqueline captured in the vibe. Thanks Jax"