First of all, no one really knows.
So you are not alone.
This post is to explain to you what I think it is, and how you can use your “brand strategy” best.
WHAT I THINK IT IS:
Brand Strategy is a way of putting all of the amazing ideas you have about your business as well as what you would like to communicate to your dream clients all down on paper and then having a clear guide of communicating and delivering these ideas and conversations in a visual way to your target audience.
Having a clear brand strategy helps you find your dream clients and creates trust with them which leads to sales.
WHAT I ALSO LIKE TO CALL IT:
Brand Story, Brand Structure, Brand Style
HOW YOU CAN BUILD IT:
Just starting out?
Feeling stuck on what to post/write/where to reach out next?
Download my free brand style guide and create a strong brand strategy for yourself lickity-split.
HOW SHOULD YOU USE IT:
Now it’s time to put it all into action.
You know who your ideal customers are, you know what their problems are, so you know what you need to communicate to them! You also know what kind of language they would best respond with – so remember to write with them in mind 🙂
*Hint: When creating posts try adding these types of posts every week:
– personal post (a photo of yourself, a struggle you’ve had, the urge to share some love
– sales post (what do you want clients to purchase from you)
– a free tip (giving away information for free is a great way of reaching out)
Remember that the work you have done to build your brand strategy and brand kit was good work and you should trust it moving forward. Keep it in the back of your mind or literally on hand as you shout your message out into the world.
Have a q about brand strategy and how to use it? Drop it in the comments and I’ll get back to you STAT.
xoxo – jax